1.Ignore Your Customers. This cardinal sin can be achieved in person, on the phone, and even over the Internet. Many retail companies adopt a “10 Foot Rule” that requires customers to be acknowledged if the employee is within ten feet of them. Greeters at the door are not only good for Wal-Mart, and acknowledging customers [...]

10 If you’re thinking of selling a business in the medium term or, if you know a business owner who might be – our top ten tips for increasing business values are as follows:- 1] Focus on selling. Nothing happens unless selling is taking place. Concentrate on selling the benefits of your products and services [...]

How many times have you heard someone say, “I never have enough time!”? Maybe you have even said it yourself. I hate to break the news to you…we all have the same amount of time: 24 hours in a day which means 168 hours per week. There is nothing that anyone can do to change [...]

Imagine this…If you have a nice back-end, you’re going to make a lot of money in business, and I mean serious money! No, I’m talking about that back-end! I’m talking about a selling strategy that you simply should; In fact, actually must adopt right now – the very survival of any business may depend on it. [...]

Change is everywhere, and how you deal with change will determine your destiny.  The story is told of the arrogant, unbending, unwilling to change, sea captain – who represents so many who think their might, rank or title give them license to resist change. Do you know the story? – It’s a great one:  On [...]

An informed customer is a buying customer. Today, shoppers are more discriminating than ever. They have a lot of questions. They look, compare, wonder, examine and really think about what they are getting for their money. If a shopper cannot find out what they really want and need to know about your product, they are [...]

This is a true story: A local newspaper received a press release from a church that was putting on a Christmas program, and the title of the event and the headline on the story as submitted was to be: True Priceless Treasures… But, for whatever reason — maybe the newspaper’s typesetter was running on three [...]

Some things never go out of style. For example, the other half never gets tired of hearing those three magic words: “I love you.” Even if you have been married for 40 or 50 years, saying, “I love you” never feels outdated. “I love you” retains its incredible power year after year. In the case [...]

Only a few years ago, there weren’t that many people talking about “position marketing” but today this is an extremely important marketing concept which no savvy entrepreneur can afford to ignore. First of all, let’s define what we’re talking about. Position marketing refers to how a business is perceived in the marketplace as compared to [...]

Everything in business can be expressed in numerical and financial terms.  Your ability to be precise and watch those numbers closely can make extraordinary differences to your business.  We can all lose sight of the numbers due to the competing demands of meetings, reports, customers and luncheons, resulting in us taking our eyes off the [...]